Let’s stop the fold madness right now. The Web has evolved and so have users. We now have research to prove it.
Designers often come across the concept of “above-the-fold” placement, whereas content is placed at the top of a Website before the user must scroll down. In the nineties, scrolling was a real concern with designers and developers, so much so that content was purposely placed at the very top of a Webpage. Luckily, things have changed a lot, users have evolved and become more comfortable with scrolling (it’s completely natural and in fact more efficient than clicking through multiple pages or screens), and we now have research that shows that scrolling and above-the-fold placement is not an issue anymore.
Also consider this — with so many devices and screen sizes to support, finding the right height for the fold is nearly impossible. Thankfully, we don’t have to anymore. One of the concerns way back when was that users would not scroll (or simply not know to scroll) and would therefore never see the content below the fold. However, research indicates this is not a real concern any longer. During a project we worked on with Oracle (in 2011), we discovered that the mere presence of a scrollbar was enough to indicate that there is content below the fold. To take that a step further, In July 2011 Apple removed the scrollbar from Mac OS X (it’s the default setting, though users can put it back). This clearly shows that people are so familiar with scrolling that they don’t even need the visual clue for it anymore.
Heatmap service provider ClickTale analyzed almost 100.000 pageviews. The result: people used the scrollbar on 76% of the pages, with 22% being scrolled all the way to the bottom regardless of the length of the page. That said, it’s clear that page top is still your most valuable screen estate. — Unfolding the Fold and ClickTale Scrolling Report and Part 2
The design agency Huge measured scrolling in a series of usability tests and found “that participants almost always scrolled, regardless of how they are cued to do so — and that’s liberating.” — Everybody Scrolls
Usability expert Jakob Nielsen’s eye-tracking studies show that while attention is focused above the fold, people do scroll down, especially if the page is designed to encourage scrolling. — Scrolling and Attention
Upon reviewing the analytics data of TMZ.com, Milissa Tarquini found that the most clicked link on the homepage is at the very bottom. She also points out that polls and galleries at the bottom of AOL’s Money & Finance homepage get a lot of clicks in spite of their position. — Blasting the Myth of the Fold
Jared Spool’s usability tests from 1998 tell us that, even though people say they don’t like to scroll, they are willing to do so. Moreover, longer and scrollable pages even worked better for users. — As the Page Scrolls
Luke Wroblewski provides small snippets of stats and advice on scrolling behavior — There’s No Fold
People scroll. It’s easier, faster, and more efficient to scroll than to click “more” or “page 2.” People scroll before the page is fully loaded and therefore the content directly below the fold has a higher viewership in many cases than the content above the fold. We can officially get rid of this myth of above-the-fold once and for all. There is no fold!
The internet is in a constant state of flux, but which of these 5 responsive design trends will stand the test of time?
At 28 years old, the internet has gone through some drastic changes in its time – especially when it comes to UX design. Through the years, designers have refined their websites and mobile apps as we understand more about user experience and how people interact with websites, products and services.
Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing. Understanding these five stages of Design Thinking will empower anyone to apply the Design Thinking methods in order to solve complex problems that occur around us — in our companies, our countries, and even our planet.
As web designers, each project you work on has a unique set of goals and requirements. However, we all have one goal for all our projects – to impress people, creating the websites that are memorable. Who wouldn’t like this, right?
Adobe has announced a collaboration with Fontself to highlight the possibilities of color fonts for the creative community. Each day this week, Adobe and Fontself are celebrating #ColorFontWeek by releasing free new color fonts available for download via the Adobe Creative Cloud Blog.
If you’re a fan of this monthly design trends series, there’s a strong possibility you’ve seen a trend or two that you just didn’t like. And that’s OK.
This month, each of the three trends should be design conversation starters. While the visuals look cool, are they readable and usable? (Questions every website designer should ask when undertaking a project.) Take a look, see what you think about these trends and decide for yourself.
Testing is a fundamental part of the UX designer’s job and a core part of the overall UX design process. Testing provides the inspiration, guidance and validation that product teams need in order to design great products. That’s why the most effective teams make testing a habit.
Most people don’t realize what is involved in search engine optimization, and that it should not be treated as one singular process. Great Search Engine Optimization (SEO) encompasses content, design and strategy, and should not be an afterthought for your digital business presence. In reality, SEO is a part of your overall Digital Marketing Strategy.